Great minds think alike.

Texting Dad

When COVID hit, students began questioning why they should pay top tuition dollars to take classes online. This created a new opportunity for community colleges to compete with pricier four-year universities by offering the same general education classes for less.

I ideated and scripted this ad speaking to that change in attitude.

While I wish the final result was edited tighter and infused with more energy, this ad’s engagement numbers landed in the top 10% of all ads the college has ever created.