Project type: Explainer article/long-form UI writing. This article informs users how they can purchase a house without a 20% down payment.

About Paven: Paven is a financial well-being app marketed to large companies as a resource they can provide their employees. Paven’s first client was Facebook, and all content developed for versions 1.0 and 2.0 was developed with Facebook employees in mind.

The app organizes content around life moments like buying a home, starting a family, planning for retirement, and more. The goal is to bolster users’ confidence and financial literacy by delivering expert information in bite-sized articles. 

Audience: Recent college graduates with limited financial knowledge.

Activities: Long-form UI writing, content strategy, and client presentations.

Team: Designer, researcher, and myself.

My contribution: I wrote all strings on these screens. I had a research brief, video footage of research interviews with Facebook employees, and video footage of interviews between Paven’s CEO and financial experts. From those artifacts, I created a content strategy that organized content around common user questions like how to buy a house with less than 20% down. I also used the research to understand user anxiety around the topic of buying a home and to make sure the content empathized with and helped alleviate those concerns.

The screens below represent just one article of 15 in the “Buying a Home” life moment.