Project: Two-minute animated explainer video introducing World Account to the US market.
My role: As a freelance writer for RUN Studios, I was responsible for conducting background research, writing narration, and providing a loose outline of suggested visuals to accompany the narration.
Materials: The client provided a product one-sheet and a breakdown of their target market.
Process: I conducted background research into the product, including reviewing past World Account videos to get a sense of brand voice. I provided a first draft and worked with the producer to incorporate producer and client notes into a final draft.
Side note: the client wanted the intro to make viewers feel the pain of doing international business with traditional banks. To get in the mindset, I played a sad trombone "wah wah wah wah" track on repeat while writing the opening. Pretty sure I invented method writing.